Selling on our platform

How it works

Before publishing your first listing, you’ll need to complete a few simple steps. Once your seller account has been set up, creating and managing listings is straightforward.

Before your first listing can be published, you’ll need to:

1. Complete your personal information.
2. Verify your identity.
3. Configure your seller profile.

Once your seller account has been activated, you can publish listings and start selling on Ani-Malls.

Complete your personal information

Before you can start selling on Ani-Malls, you’ll need to complete your personal details.

Provide your:

• Display name
• Legal name
• Address
• Postal code
• City
• Country

This information is required to verify your identity, process payments, and maintain a safe marketplace for buyers and sellers.

The personal information used for identity verification is not displayed publicly as part of your seller profile. Your phone number and email address are only shared with buyers after they have successfully paid the required deposit.

Verify your identity

To activate your seller account and publish listings, you’ll complete a secure identity verification through our payment partner, Stripe.

During this process, Stripe may ask you to:

• Confirm your personal information.
• Verify your identity using a government-issued ID.
• Provide additional information if required.

The exact verification process may vary depending on your country and Stripe’s requirements.

Once your verification has been approved, your seller account becomes fully active and you’re ready to publish listings.

Configure your seller profile

Before creating your first listing, you can configure your default seller profile and selling preferences. These settings automatically appear on your listings, helping buyers understand exactly what to expect before making a purchase.

About Me

Introduce yourself to potential buyers. Tell them a little about yourself, your experience, breeding philosophy, or collection. A well-written profile helps build trust and gives buyers more confidence when purchasing from you.

Shipping Costs

Specify the shipping destinations you offer and the associated costs for each destination. You can provide multiple shipping options for both domestic and international buyers.

Local Pickup

If buyers can collect animals in person, explain where pickups are available and include any information buyers should know before arranging collection.

Seller Conditions

Use this section to describe any terms or conditions that apply to your sales.

For example:

• Preferred payment methods
• Live arrival guarantees
• Health guarantees
• Collection requirements
• Any other conditions buyers should know before purchasing

These settings are displayed on all of your listings, helping buyers make informed decisions and reducing misunderstandings.

Create your listing

Once your seller account has been activated, you’re ready to publish your first listing.

Start by selecting the appropriate category and provide a clear title and detailed description of the animal. Accurate and complete listings help buyers make informed purchasing decisions and increase buyer confidence.

Upload at least one clear main image that accurately represents the animal.

You’ll also be asked to provide information such as:

• Sex
• Maturity
• Date of birth
• Weight
• Genetics
• Parent information
• Feeding information

Choose your listing type

Ani-Malls offers two different listing types: Regular Listings and Auction Listings.

Regular Listings

Regular Listings always include a Buy Now option, allowing buyers to purchase the animal immediately for the listed price.

Optionally, you may enable Open to Offers, allowing buyers to submit purchase offers for your consideration.

You remain in full control and may either accept or decline any offer. Counteroffers are not supported.

Auction Listings

Auction Listings allow buyers to compete by placing bids until the auction ends.

When creating an auction, you can configure:

• Starting price
• Buy Now price
• Reserve price
• Auction end date and time

Publishing an Auction Listing requires either payment of an auction fee or the use of an auction credit. Auction credits are included with eligible Ani-Malls subscription plans, providing a more cost-effective solution for frequent sellers.

Where Buy Now is available, a buyer can purchase the animal immediately at the Buy Now price without waiting for the auction to end. The Buy Now purchase is completed when the buyer successfully pays the required deposit. At that point, the reservation is created and the auction ends. If the required deposit is not successfully paid, the Buy Now purchase is not completed and the auction continues.

Deposit Settings

By default, your account’s standard deposit percentage is automatically applied to every new listing.

Sellers with an eligible Ani-Malls subscription may choose a different deposit percentage for individual listings, provided it falls within the permitted range of 10% to 50%.

Once all required information has been completed, simply click Publish.

Your listing immediately becomes visible to potential buyers.

Reservation Window

The Reservation Window is the period during which you agree to reserve an animal exclusively for the buyer. It begins immediately after the buyer has successfully paid the required deposit.

During the Reservation Window:

• you reserve the animal exclusively for the buyer;
• you and the buyer arrange payment of the remaining balance;
• pickup or shipping is arranged;
• the transaction is completed.

The minimum Reservation Window is 14 days, although you may choose a longer period of up to 180 days for your listings.

Manage your listings

Once your listing is live, buyers can purchase your animal using Buy Now, submit an offer on a Regular Listing if Open to Offers has been enabled, or place bids on an Auction Listing.

The way a purchase agreement is created depends on the listing type, but every completed reservation follows the same general process:

1. A purchase agreement is created when a buyer completes a Buy Now purchase, you accept a buyer’s offer, or a buyer wins an auction where the reserve price has been met.
2. The buyer pays the required deposit.
3. Contact details become available automatically.
4. Buyer and seller arrange the remaining payment, pickup or shipping.
5. The transaction is completed.

Regular Listings

If you’ve enabled Open to Offers, interested buyers can submit purchase offers directly through your listing.

You can review all incoming offers from the listing page.

For each offer, you may:

• Accept
• Decline

Only one offer can be accepted at a time.

Once you accept an offer:

• the listing is reserved for 48 hours and is not visible to others;
• the buyer has 48 hours to pay the required deposit;

Once the buyer has successfully paid the required deposit:

• the Reservation Window begins;
• your contact details become available to the buyer automatically;
• you and the buyer can arrange the remaining payment, pickup or shipping.

Auction Listings

Auction Listings are managed automatically.

When an auction ends:

• the highest bidder wins, provided the reserve price has been met;
• the winning buyer has 48 hours to pay the required deposit.

Once the required deposit has been paid successfully:

• the Reservation Window begins;
• your contact details become available to the buyer automatically;
• you and the buyer can arrange the remaining payment, pickup or shipping.

Complete the transaction

Once the buyer has paid the required deposit, you and the buyer should work together to complete the transaction during the Reservation Window.

During this period you should:

• arrange the remaining payment;
• organise pickup or shipping;
• complete the transfer of the animal.

Contact Details

To protect the privacy of both buyers and sellers, contact details are never shared before the required deposit has been paid.

Buyers and sellers are encouraged to communicate through the Ani-Malls messaging system before a reservation is created. If any details remain unclear after reviewing a listing, buyers can contact you through the messaging system before committing to a purchase.

Once the required deposit has been paid successfully, both parties automatically gain access to each other’s contact details to complete the transaction.

Seller Responsibilities

As a seller on Ani-Malls, you agree to:

• provide accurate and honest information in every listing;
• respond to buyers within a reasonable time;
• reserve the animal exclusively once the required deposit has been paid;
• cooperate with the buyer to complete the transaction during the Reservation Window;
• comply with all applicable laws and regulations relating to the sale and transport of animals.

Platform Fee

A platform fee applies to every successful reservation.

The platform fee is equal to 2% of the total sale amount. It is deducted automatically from the deposit before the remaining deposit amount is transferred to you. No additional action is required on your part.

The platform fee is charged to cover the payment processing costs incurred by Ani-Malls and to provide the infrastructure for securely processing deposits through the Platform.

Continue Exploring Ani-Malls

Looking for more information? Learn how buying and reservations work on Ani-Malls by exploring our other guides, or contact Ani-Malls Support if you still have a question or suggestion.